Making the Grade Through Messaging
With increased competition and a shrinking market, Almaden Country School knew it was in need of a fresh look and sophisticated messaging to maintain its high grade.
The school hired Orloff Marketing to conduct a brand audit, develop a clear and concise positioning statement, and create messaging highly relevant to prospective parents and students. We recommended a name change to Almaden Country Day School to more accurately reflect an educational philosophy aligned with the County Day School movement. A new logo followed, along with a carefully crafted messaging platform, updated marketing collateral, a new website, print and electronic advertising materials, as well as a re-allocation of their media budget. Today, enrollment is up and a capital campaign underway has earned millions of dollars earmarked for campus improvements.