Hope + Marketing Equals Success
Hope Services has been helping people with developmental challenges for more than 60 years, and their methodology is a model for programs throughout the nation. Thanks to their initiatives, individuals once considered a burden on society have become economically self-sufficient and are living their best lives with dignity and joy. When Hope Services transitioned from a charity model to one of social enterprise, they came to us for new positioning and branding to clearly and boldly communicate this shift. Now in the retail business with a chain of thrift stores, Hope is more financially self-sufficient and able to provide expanded employment opportunities for people with disabilities. More inspiring, they continue to change public perception about the capabilities of their clients.