Reaping the Rewards of a Solid Brand
When Platinum Roofing came to Orloff Marketing, their goal was to grow the company from a small roofing contractor to a large concern capable of earning large corporate and government contracts. The resulting re-branding and sophisticated marketing materials did the trick. The company become a market leader in the Bay Area. Years later, when the owner decided to sell the company and retire, the recognizable brand identity and strong position in the market helped establish a premium valuation for the company. As any small businessperson will attest, there is no greater success than to grow a company into something that has value to others.