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Reaping the Rewards of a Solid Brand

When Platinum Roofing came to Orloff Marketing, their goal was to grow the company from a small roofing contractor to a large concern capable of earning large corporate and government contracts. The resulting re-branding and sophisticated marketing materials did the trick. The company become a market leader in the Bay Area. Years later, when the owner decided to sell the company and retire, the recognizable brand identity and strong position in the market helped establish a premium valuation for the company. As any small businessperson will attest, there is no greater success than to grow a company into something that has value to others.

"With a new logo, website, sales and marketing materials, Orloff Marketing took my commercial roofing company from a little-known brand to a market leader in the Bay Area. My sales grew and so did the value of my company. Maximizing the value of my company was an important aspect to my pre-retirement planning."

Michael Stephenson
Founder, Platinum Roofing