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A Breath of Fresh Air for a Life Safety Company

Rescue Air Systems was born from the ashes of a devastating California high-rise fire, where the greatest threat to the safety of the firefighters on scene was the challenge of providing life-sustaining air replenishment to crews on the upper floors. Company founder Anthony Turiello developed a solution: a building-installed standpipe for air that eliminates the need for the manual delivery of replacement air bottles to fire crews in large structures. After a thorough brand audit, Orloff Marketing created a new company logo, a website, a full suite of advertising and marketing materials, and earned publicity. Today, we’re pleased to continue to be of service to RescueAir and proud that their air replenishment systems are installed in more than 500 buildings in 19 states throughout the U.S. And that number is still growing.