A Brighter Shade of Green
GreenWaste Recovery and its six affiliated companies quickly grew into one of the most innovative waste recovery companies in the world. Yet, with their original acronym logo, they looked and sounded like every other local garbage company. As their competitors were jumping on the green bandwagon, GreenWaste’s long-overdue rebranding needed to propel them from a garbage company to their rightful place as the industry’s environmental leader. Orloff Marketing united all of the companies under a unique common brand – where the whole is now larger than the sum of its parts.