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A Brighter Shade of Green

GreenWaste Recovery and its six affiliated companies quickly grew into one of the most innovative waste recovery companies in the world. Yet, with their original acronym logo, they looked and sounded like every other local garbage company. As their competitors were jumping on the green bandwagon, GreenWaste’s long-overdue rebranding needed to propel them from a garbage company to their rightful place as the industry’s environmental leader. Orloff Marketing united all of the companies under a unique common brand – where the whole is now larger than the sum of its parts.


"Following their brand audit of GreenWaste and Zanker Recycling in 2008, our executive team accepted Orloff Marketing’s recommendation to unite all of our subsidiaries under one brand and tagline: A Brighter Shade of Green. Today, we’re one of the nation’s leading solid waste management companies with a growing customer base and expert standing in the community."

Michael Gross
Director of Sustainability, Zanker Recycling